No-Nonsense Guide to Global Media, 2nd Edition
Résumé: Peter Steven explores the full spectrum of communications around the world, from the mega-corporations to the citizen reporters, from the newsrooms of Washington to the film industry of Nigeria. Steven examines the continuously shifting communications landscape, with a focus on how the media is responding to declining advertising revenues, social media sites, portable devices, and Asia’s growing influence and power. With an emphasis on diverse small-scale media production that exist only through their contact with specific audiences, Steven invites us to question how the media reflects society, and he asks: are we passive recipients? Or do we play a part in constructing our world?
Language(s): English
Details
Abstract
Peter Steven explores the full spectrum of communications around the world, from the mega-corporations to the citizen reporters, from the newsrooms of Washington to the film industry of Nigeria. Steven examines the continuously shifting communications landscape, with a focus on how the media is responding to declining advertising revenues, social media sites, portable devices, and Asia’s growing influence and power. With an emphasis on diverse small-scale media production that exist only through their contact with specific audiences, Steven invites us to question how the media reflects society, and he asks: are we passive recipients? Or do we play a part in constructing our world?
Record
