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The author describes psychological techniques that can help someone determine what another person is thinking.

Lieberman invests listeners with surefire, efficient success methods that illustrate how to acquire what's desired before they--and their businesses--lose out on the deal.

What's the hidden power behind the success of Wikipedia, Craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women's rights movements?