Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Résumé: In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth.
Original Publisher: Prince Frederick, MD
, [Prince Frederick, Md.]
, Recorded Books
, [Distributed by] OneClick Digital
Language(s): English
Details
Abstract
In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth.
Publisher (Source)
[Distributed by] OneClick Digital
Record
