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This is the first audiobook to explain how to sell--without resorting to hype, scare tactics, manipulation or settling for low response rates--through an amazing step-by-step formula anyone can use. It is the answer for every salesperson or marketer who knows that the old sales tactics no longer work, and that long-term sales success requires fresh ideas and new tactics. You will find them in abundance here!

Michael Fullan lays out the key factors that allow an organization to sustain meaningful change and explores essential lessons for business and public sector leaders for surviving and thriving in today's complex environment. His lessons are insightful, actionable, and concisely communicable.

Butler-Bowdon offers this collection of 50 classic texts that trace paths of success easy for listeners to follow. Each of the 50 texts is analyzed and summarized for listeners so they too can fulfill their personal potential and achieve financial security.

The author shows listeners how to think of the "Big Picture" when considering important business decisions. To succeed in the modern world, you have to have bold ideas, but you also have to have the courage to implement them. Professor Schmitt will show you how.

This indispensable guide tells listeners how to provide better service than their customers have ever imagined.

Persuasion expert Dave Lakhani breaks down this complicated process into easy-to-use steps, teaching the listener how to persuade, not merely manipulate. Persuasion is key to every aspect of sales, marketing, and negotiation. This audiobook reveals today's most effective techniques for business professionals, which can easily be applied to their personal lives as well. True persuasion is based in truth, honesty and inquisitiveness, and the ability to tell a powerful story and to meet the expectations of those one is trying to persuade.

This groundbreaking audiobook outlines strategies used by leaders and employees of Koch companies to apply Market-Based Management (MBM) to get results. The MBM approach to management integrates theory and practice, and provides a framework for dealing with the ongoing challenges of growth and change.

The business world is a place of constant change, with stories of mergers, layoffs, bankruptcy, and restructuring appearing in the news every day. Directed at managers on all rungs of the proverbial corporate ladder, "Managing transitions" provides practical, step-by-step strategies for reaching lofty goals and minimizing the disruptions caused by workplace change.

David Lax and James Sebenius urge bargainers to look beyond tactics at the table. Negotiators must pay special heed to their behavior away from the table as well. Here, the authors offer a new vision of three-pronged negotiating techniques.

The author explains the first nine days of a program to optimize personal and professional satisfaction. "Optimal questions" are included to optimize your personal and business success and "optimal affirmations" are also included to prepare you to optimize your personal and business success.