The brain sell when science meets shopping; how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

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Details:

  • Author: Lewis, David
    Contributor:

    Recorded Books, Inc.

    ,

    Menasche, Steven

    Summary:

    Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more-often without us consciously realizing it.

    Original Publisher: Prince Frederick, Md. , [Prince Frederick, Md.] , Recorded Books , [Distributed by] OneClick Digital
    Language(s): English
    ISBN:

    9781501908811

Details

DC Contributor

Recorded Books, Inc.

Menasche, Steven

Abstract

Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more-often without us consciously realizing it.

Genre
Business and economics
Publisher (Source)

Prince Frederick, Md.

[Prince Frederick, Md.]

Recorded Books

[Distributed by] OneClick Digital

Not specified

Record