Brand real how smart companies live their brand promise and inspire fierce customer loyalty

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Details:

  • Contributor:

    Gildan Media Corporation

    ,

    OneClick Digital (Firm)

    ,

    Recorded Books, LLC.

    ,

    Geoffrey, Joe.

    Summary:

    Vincent delivers proven, repeatable practices to help any business establish a genuine brand identity. Using case studies from established brand leaders such as American Express, Apple, Virgin, and others, Vincent shows how delivering on a central promise is the key to creating a lasting connection with customers.

    Original Publisher: Prince Frederick, MD , Recorded Books
    Language(s): English
    ISBN:

    9781470333904

Details

DC Contributor

Gildan Media Corporation

OneClick Digital (Firm)

Recorded Books, LLC.

Geoffrey, Joe.

Abstract

Vincent delivers proven, repeatable practices to help any business establish a genuine brand identity. Using case studies from established brand leaders such as American Express, Apple, Virgin, and others, Vincent shows how delivering on a central promise is the key to creating a lasting connection with customers.

Publisher (Source)

Prince Frederick, MD

Recorded Books

Not specified

Record