Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away.
Contents:
Why your marketing sucks
Nothing happens until a sale is made
Start with a blank page
Make a spectacle of yourself or your company
There are no one trick ponies
Extreme marketing in action
Ready, aim, fire!
Pick the low-hanging fruit
Don't go back to the office.
Original Publisher: Prince Frederick, Md.
, Recorded Books
Language(s): English
ISBN:
9781449886943
Details
DC Contributor
Arkin, Michael
Abstract
Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away.